The future of the human race has always been dependent on how the new generations lead us through. After the millennials, it is now time for Generation Z to take over the responsibility of coming up with new technologies and methods to preserve humanity as well as Earth. Generation Z is the most tech-savvy generation which promises the companies 40% of the consumerism by 2020. The internet is their built-in their lifestyle as they depend on the internet media for all news and information.
The generation of people born after 1995 is considered to be Z. It is said to be the most multicultural generation yet, making it diverse and much more creative than the previous generations. They have been using technology since the age of basic learning, which has moulded their minds to be more comfortable with technology than the older generations. Here are the things which make the generation Z different from the millennials and previous generations.
To the point
Generation Z does not have time for prolonged attention to anything. They are grown up surrounded by digital screens, which provided them with quick information about anything they wanted to know. They have been using internet to find most of their answers. They know how to access the information they require rather than sitting and listening to someone for a long lecture. They need their information quick, and this can be done by creating brief, to the point, snackable content which gives them what they want to know rather beating around the bush to make it more attractive.
Capitalize on personalization
The people of Z age are very conscious of where they stand in society. They like to have things which make them different from other people. The companies are launching hundreds of personalized products to attract more consumers. The advertisers and focused on promoting personalization for making better sales.
Gen Z is much more aware of brand voice than the previous generations. Brands goodwill matters a lot in becoming this generation’s favourite. In the era of twitter and Instagram, brand advertisements are crucial in increasing the sales of the products. Gen Z also cares about the good of the world, so promoting products which are eco-friendly can help in increasing their value among their new-age consumers. Building a brand personality is the most important thing for businesses today, and it defines their success in future.
Studies have shown that Youtube is the most used social media platform by gen Z for getting their information. They are attached to their mobile screens watching videos on Youtube all day. Facebook, Twitter, and Instagram are the following social media networks which are used by this generation on a daily basis. Videos are a major source of telling stories to Zers, and also the best way to reach out to them for businesses.
Generation Z put their trust and faith on the influences more than the mainstream celebrities. They would do anything their influencer asks them to do, which makes the influencers the better medium of advertising products. Social influencers are popping up everywhere on the internet, and they have much more authentic and realistic worldviews than celebrities. This encourages the youth to start a trend on the command of these influencers and is a great way to get their attention.